The Proposal Toolkit for non-sales professionals is for anyone who needs to write a proposal and doesn't know where to start. Understand what makes a winning proposal and how to write persuasively...all within a manageable framework.
This toolkit is designed for proposal writers (or contributors) who are not typically in a sales or business development role. Why a special toolkit for you? Because often Project Managers, Technical Engineers, Software Developers or other internal-facing professionals write in a very precise, technical manner. Whilst this isn’t a bad thing it focuses on the technical items, features and facts.
Writing sales documents is about showing you know the customer’s need, making the customer understand your proposition and demonstrating its relevance and benefits to their circumstances.
This Toolkit is made up of an essential core Learn to Write Proposals Toolset to help you do just that.
It helps you:
- Write in a customer-centric manner
- Manage your proposal development using the Bid Development Plan
- Capture and analyse winning competitive strategies using the Bid Capture Plan
- Write a letter or formal proposal using the formatted Proposal Templates using customer-focused, benefits-oriented language
- Submit a cover letter using our Cover Letter Template
- Review the quality of your proposal using the Quality Review Checklist
Additionally, the toolkit supports your proposal development with our proposal toolkit workbook (51 pages). This provides you with:
- Key events and realistic timeline for your bid development
- Analytical questions to help you capture win themes
- Guidance text to help you provide customer-focused, quality information in your proposal writing
- The ability for your proposal to be evaluated objectively from the client’s viewpoint
Each document in the First Time Proposal Writer’s Toolkit is included with guidance text – you'll soon be on your way to creating a compelling proposal.
The documents included are:
- Bid development plan
- Bid capture plan
- Modern cover letter template
- Modern letter proposal template
- Modern formal proposal template
- Proposal quality checklist
The cover letter and proposal templates can all be used with Proposal Accelerator.
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